photo credit: Sean Loyless
Possessing a skill, a talent, is a wonderful thing. Finding a way to make your talent work for you is another thing altogether. You would think that doctors and surgeons, of all people, would never have to worry about getting a steady gig, being in demand. We keep hearing about how the doctors in this country are just swamped with patients. That is really true of doctors at hospitals where insurance cover pays for treatment; it is less true of elective treatment – laser eye surgery, Botox and the like. Eye surgeons for instance, need to work hard on getting the word-of-mouth going in all the traditional ways, on their expertise and their skill if they want to keep their business afloat. (more…)
